Pricing Consulting for Media & Advertising
PRICING STRATEGIES • DYNAMIC PRICING • PRICING MODELS • PSYCHOLOGICAL PRICING • YIELD PRICING
Yield Tactics’ experience in revenue management applies to media and advertising. Whether your advertising space is physical or virtual, available advertising space can be highly season-dependent, which requires varied yield and pricing tactics to maximize ad revenue. Our Senior Consultants assist you in taking more opportunities, maximizing revenue on peak dates/times, and increasing reservations duro,g low-demand periods using proven price and distribution strategies.
Facing a challenge? Willing to seize this business opportunity?
Discuss your needs with a Senior Consultant on a video call
Examples of pricing and commercial challenges Yield Tactics responds to:
- Review pricing structures: fare grids, buy-ups, fare rules and conditions, fare families, bundles.
- Pricing strategy per point of sales, brand, geography, distribution channel, customer segmentation
- Fare positioning strategy in line with budget, competition, business model, company strategy, sales and distribution policies
- Setup fare benchmarking process, templates and automation
- Price elasticity of demand studies
- New segment penetration and/or new market development
- Low-demand pricing strategies
- Pricing teams audit, health check, training and coaching
- Track, monitor and measure progress by implementing KPIs, reporting tools and processes
- Implementation of CRM and BI solution taking into account pricing information
- Sales teams training to tariff data analysis
- Cost of sales and profitability audit (per distribution channel, region, customer segment)
- Analyzing pricing performance and profitability per type of service/product
- Analyzing client behavior
- Data sources accuracy and analysis challenges
- Ensure on-time and on-budget implementation of your pricing strategic projects
- Advisory: provide insights to your business decisions to support growth and transition
- Cost-Plus Pricing
- Dynamic Pricing
- Freemium Pricing
- High-Low Pricing
- Skimming Pricing
- Penetration Pricing
- Premium Pricing
- Project-Based Pricing
- Value-Based Pricing
- Bundle Pricing
- Psychological Pricing
- Geographic Pricing
Our services for media & advertising companies
Yield Tactics proposes a wide range of service types that can be combined in order to create a tailored solution that perfectly fits your rail company’s business needs, budget and ROI requirements.
Consulting
With 15 years’ average experience working for multinational companies of various sizes on four continents, Yield Tactics’ Senior Consultants have experienced in their careers most of the pricing challenges you are facing today. Fully operational for consultancy, they have the agility to propose solutions that fit your commercial organization structure and budget.
Advisory
When you have a challenging business decision to make, Yield Tactics’ Senior Consultants are available for advisory services on an ad hoc basis, as a long-term partnership plan, or as part of a specific project.
Training
Yield Tactics’ services include classroom courses. Our customized training solutions are tailored to your business needs in order to fit your business challenges, internal policies, and geographical area.
Coaching & mentoring
When pricing teams struggle with performance, coaching is a powerful tool with extremely high ROI. Conducted online through video calls over a long period of time, Yield Tactics coaching services improve the soft skills and mindset of your teams who are running into difficulty, meeting all the demands of their position, and empowering them to be comfortable and effective in highly demanding work environments.
« Yield Tactics’ Senior Consultants transform your people and organization, create processes, establish the best pricing practices, and maximize value of data and technology, so that you gain sustainable competitive advantages. »
Willing to seize this business opportunity? Facing a challenge?
Discuss your needs with a Yield Tactics Principal Consultant on a video call.
Book your date/time